Follow Up
Following up is an important part of outreach, but it should always feel supportive, not pushy.
Timing
- First follow-up: 1–2 weeks after initial contact if there’s no response.
- Second follow-up: 2–3 weeks later, keeping the tone friendly and low-pressure.
- Final follow-up: One last check-in a month later, offering resources and leaving the door open.
After three attempts, it’s okay to stop unless the project re-engages.
Tone
- Keep messages brief, friendly, and supportive.
- Assume positive intent (people are busy, not uninterested).
- Always emphasize that the process is simple, supported, and non-judgmental.
Message Content
- Follow-up #1: Gentle reminder, re-share the link to apply, highlight one clear benefit.
- Follow-up #2: Share a success story or example project to inspire action.
- Follow-up #3: Leave the door open — “Whenever your team is ready, we are here to support you.”
When to Stop
- After 3 unanswered follow-ups.
- If the project explicitly declines.
- If they say “not now,” make a note to circle back in 6–12 months.