Conversation Flow: How to Talk About Project Badging

Start with the need

  • Highlight why DEI matters in open source projects.
  • Emphasize that diverse, inclusive communities are healthier, more sustainable, and more attractive to contributors and sponsors.
  • Position Project Badging as a way to reflect on current practices and show commitment.

Example:

“Many projects want to grow in inclusivity but aren’t always sure how to show or measure that progress. That’s where Project Badging comes in.”

Present the opportunity

  • Explain that Project Badging is not about passing or failing — it’s about self-reflection and visibility.
  • Mention that the badge provides external recognition while also guiding internal improvements.
  • Highlight that it uses CHAOSS DEI metrics developed openly and collaboratively, giving it credibility.

Example:

“This process helps your project think carefully about DEI and gives you a badge you can display to signal that commitment to your community members and sponsors.”

Talk about success stories

  • Sharing examples helps projects see that badging is both possible and impactful. See Django’s blog post.

Example:

“Other well-known projects like Gitlab, Kalilinux, Django, and CHAOSS itself have earned badges, and they use them to signal their ongoing DEI commitment.”

Offer support

  • Emphasize the low barrier to entry — it’s about honest reflection, not perfection.
  • Offer to walk them through the process if they want.

Example:

“We can walk you through the application. It’s not about being perfect — just about being open to improvement.”

Invite to act

  • Encourage them to take the next step, but keep it approachable and low-pressure.
  • Offer a concrete timeframe that makes it feel achievable.

Example:

“Would your team be open to learning more or applying for a badge this month? It usually only takes a few hours.”

Objection Handling

Here are some examples of concerns and how you can provide encouragement:

  • Too small → Even small projects benefit. The badge can help you grow.
  • No DEI expertise → You don’t need any — it’s about documenting current practices. We will guide you.
  • No time → Takes only a few hours, builds on what you already have.
  • Worried about failing → There’s no failing. Every project gets support if they want.